Finding and connecting with the right audience is a real win for small businesses. Achieving that win requires solid tactics, extreme precision, and a deep understanding of your target market. Below, we’ll take you through five marketing methods you can use to get win after win with your small business marketing strategy.

1. Swag Strategy

One of the easiest ways to reach your target audience day after day is to sell or give away beautiful branded items. The best branded promotional items for this purpose are water bottles, totes, notebooks, pens and calendars. In general, you’re looking for items that will be useful in daily life and that will inspire the person to seek you out if they need to restock or make use of your related products or services. 

In addition to making yourself a staple in the recipient’s life, you’ll gain access to their extended network of friends and family. Everyone around them will see your brand in action, so the marketing impact per person will be far-reaching. You can add even more fuel to the marketing fire by encouraging recipients to post about the items on social media. 

2. Engage To Succeed

Brand engagement helps you retain customers, reach new audiences, and grow your brand across various platforms. It means embracing all kinds of engagement, from immersive webinars to social media conversations and live streams. Most importantly, your brand voice has to be consistent across all forms of engagement. This includes the way you respond to feedback, even the nasty, unwarranted stuff!

3. Cinematic Storytelling

A good 91% of marketers use video content because it is impactful, far-reaching, and a creative and innovative way for brands to tell their stories. Just one video can be utilised in many ways and shared on multiple websites, social media platforms, and more. 

Video content can also be adapted to different languages, allowing you to expand into new markets or resonate more powerfully within ESL (English as a second language) communities. Using sign language or subtitles in your videos will also help include audiences with disabilities, furthering the reach of the content. 

The upfront cost of video content can be expensive, but it is often well worth it. If you simply don’t have the budget for it yet, consider creating cheap but clever content and placing it on platforms like YouTube and TikTok. This free exposure can bring in new interest and sales. All it takes is a bit of time spent on learning the platforms and learning to edit short videos. 

4. Influencer Impact 

From 2018 to 2023, the global influencer market tripled, growing to over $21 billion. There’s a reason why this market sector is growing at such a rapid pace. With the right influencer, brands large and small can grow enormously.

However, it’s vital to emphasise the word “right.” Your chosen influencer should align with your values, and their endorsement of your product should make sense to their audience, who will hopefully resonate with your brand. 

5. Social Procurement Prowess

Social procurement is a process whereby you consider the impact of the goods and services you buy, selecting suppliers who are doing good for society or the environment. It’s a compelling marketing strategy that resonates strongly with consumers who want to make conscious purchasing choices. If you showcase your partnerships with charities, ethical businesses, and social enterprises, you can attract an audience that values companies that display strong moral values. 

Rejuvenate your small business marketing game with the simple yet powerful strategies described above. Your brand can be a showstopper if you’re ready to shine the spotlight in the right direction.