The Secret Behind Every Great Business Keynote Speaker: What Makes Them Stand Out?

A great keynote speaker can create true wealth by calling out the full potential of those who are listening to their speech. When equipped with inspiration and actionable advice, a mediocre employee can improve, and a good employee can become great.

But how can one recognize a keynote speaker who is capable of creating transformation in your corporate culture? 

There are many vital traits that all effective keynote speakers share. In order to choose the right business keynote speaker for your corporate event, look for those who possess at least some of the following traits–and preferably all of them in generous measure. 

Authenticity: The Real Deal

Nothing can turn the listener off of a keynote speaker faster than an inauthentic feel. 

Whether the speaker seems bored of their topic, or whether they seem over-the-top enthusiastic, the speaker’s passion needs to be detectable and commensurate with the content of their speech.

Clarity: No Muddy Waters

A great keynote speaker will stick to a logically organized structure, building their points upon one another and creating an ironclad case to convince the listener. 

Circular reasoning, repeated information, and unnecessary tangents will only create confusion and detract from the central theme. Choose a keynote speaker who is known for excellent rhetoric.

Expertise: Deep Understanding

Astute listeners can recognize whether a speaker really understands their topic. No one wants to listen to someone spout misinformation or make up statistics as they go along.

Choose a keynote speaker who has worked professionally within the topic of their keynote address. If the address is about the connection between health and performance, is the speaker a health professional?

What degrees do they hold and in what positions have they excelled?

Choosing an expert for your keynote speaker will mean that your employees can be caught up in the inspiration they create, rather than having to fact check everything they say. Even the most inspiring motivational speech can be ruined by poor research and inexpert handling of data, so choose your speaker wisely.

Story-telling: Weaving a Narrative

Nothing reaches the human heart faster than a good story.

Whether your speaker is telling success stories and cautionary tales, or creating a hypothetical story about the future of your employees with your company, you want someone who can connect to the audience through the empathy they display in their story-telling.

Actionability: How Then Shall We Live

The final piece of an excellent keynote address is the applicability of the concepts set forth to the employees’ future work. 

All the authenticity, expertise and story-telling ability in the world won’t make an impact if the speaker fails to convey what employees need to do. How can they change their current behaviors in order to meet future challenges? How can they break free from inertia and fulfill more of their natural potential? 

How can they abandon preconcieved notions and open their hearts to new possiblities?

A great business keynote speaker will give employees an infusion of real hope and inspiration that will change their lives–and the trajectory of your company–for the better. 

Book an excellent keynote speaker today and watch your employees catch a brand new vision of potential and growth.